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Search Results for Author 'Luan, Y. Jackie':

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Do CSR Initiatives Enhance Customer Loyalty?

Idea posted: March 2014

Institutions: Tuck School of Business   

Authors:

While research shows that people generally view CSR activities favourably, the question remains whether that positive attitude changes consumer behaviour. To answer this question, a team of professors from Dartmouth’s…

  READ MORE   PIN TO MY IDEAS Idea #346

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